Why have these companies and organizations hired Sound Image? Consider the diverse group of clients listed below. The common denominator for all is that they needed a highly-qualified and experienced AV Systems Integrator to partner with. Sound Image was their choice.

Presuminig that cost isn’t your only criteria, here’s a detailed explanation why you should consider using Sound Image for your next AV project.

AV Integration is a specialty trade; one requiring knowledge and experience, heavy and light tools, computers and specialized software, and extremely talented people. Few AV firms can match the range of resources, talent, and technologies available for each and every project undertaken by Sound Image.

Sound Image (SI) is widely regarded as a leading force in the arena of commercial Audio/Video systems design and integration. This is not just our opinion, but the opinion of a majority of our clients, and many of our manufacturing, consulting, architectural, and general contracting partners.

In our industry we are now known as AV Integrators because our scope of work usually goes well beyond the simple installations that are done by a sound or video contractor. We believe that our business is first and foremost a service business, not merely a hardware installation business. Ultimately, our overriding goal is to meet or exceed your expectations at all times, from the beginning to the end of a project, and beyond.

Thus far, what you’ve read are just words and generalities as to why Sound Image could be an expert AV Integration firm. Below, you will find proof to back up the fact that we are the best at what we do, and exactly what it is that distinguishes us from our competition.

First, let’s review two common misconceptions surrounding the AV Integration industry.

  • All AV Integrators are created equally. Nothing could be further from reality. There are virtually no objective barriers to entry in this business. Website… check. Business card… check. Low-voltage business license… check. Soldering iron… check. Learn a few dozen acronyms and buzzwords… check. With these, you too could be open for business as an AV Integrator in a matter of weeks.

  • AV technology is getting better and less expensive every year. Debatable. We’ll address this in more detail below.

In order for SI to stand out from our competition, we must be willing and able to bring all of our available ideas, products, skills, services and resources into delivering the most demanding functionality that our customers are trusting in us to provide. SI will stop at nothing to achieve this.

The questions is; can the same be said of our competitors? Possibly, but unlikely. The truth is that all AV Contractors or Integrators are not created equally. Every solution we deliver is based on the unique qualities, quantities, functionalities, schedules, and budgets that our clients set forth.

Consider the following key elements that factor into most modern AV designs:


    Today’s systems include both analog and digital technology. Mixing consoles and DSP technology have never been more sophisticated and robust. Consequently, it can be quite difficult to know what is best for your facility and operational experience. Which is right for your project? We can help you decide.

    Will you need foreground, background, center cluster, exploded cluster, distributed, direct coupled, 70V, subwoofers, and/or all-weather speakers? Maybe all of the above? Maybe none. Which is right for your project? We can explain the differences and help you understand what is best for your needs and why.

    Fixed, articulated and steerable line arrays are available from many manufacturers, but who delivers the best solution for your application? Maybe none do. Which is right for your project? We can help you decide.

    Sub-woofer arrays? What is a sub-woofer array? Do you need one or more than one sub or array? Why or why not? Which is right for your project? We can help you decide.

    There have never been more microphone types, styles, shapes and sizes to choose from. Wired and wireless. Encryption, remote monitoring and control. Two-way microphones, digital and analog. What do you need and why? We can help you decide.

    Will you need monitors? What type? How big? How many? How many discrete mixes? What about in-ear monitors? There are a dozen or so solutions to be discussed just on the topic of monitors. Which is right for your project? We can help you decide.

    We could go on for several more paragraphs. By now, you undoubtedly get the point. There are no quick answers. Not all sound systems are created equally.


    Before any audio systems are designed or installed, the building’s architectural acoustics should be reviewed. This is a topic that frightens a lot of people; usually because the subject veers into completely unknown territory, or is considered to be too complex or expensive to deal with.

    SI employs two acoustical engineers who are available to review your plans and help guide you through the maze of possible treatments, architectural finishes, and construction techniques that are currently available.

    You may also be interested in our Knowledge Base article entitled, “Acoustics Made Simple(r)”. This article was written to help simplify and clarify the subject of architectural acoustics.

    Does your building have acoustical issues? What is needed and right for your project? We can help you decide.


    As with the audio systems, today’s video systems may incorporate both analog and digital technology. And, though it is disappearing quickly, standard definition video technology is still available too.

    Like it or not, the “analog sunset” is upon us. As a result, every year that passes by is pushing you and your analog/SD video system into obscurity. So, what does that mean to you going forward? Short answer is, it means lots.

    The transition to HD digital video is much more challenging and expensive than most people expect. Why? Because the new formats come with technical and legal baggage that is unforgiving. At this time, there are very few shortcuts available.

    Just for starters, the use of the term video is problematic because the average person calls almost anything that has moving pictures, “video”. Not so fast. What we are really dealing with is video (read video cameras and projectors) and computer graphics. Two contrasting technologies that don’t automatically match up. For example:

    • Video is most often expressed in resolutions such as 720p (1280×720 pixels), 1080i and 1080p (both 1920×1080 pixels). There are many others, but this is enough for this discussion.

    • Computer graphic resolutions are mostly controlled by the likes of Intel and Apple. They make graphic chip sets with resolutions such as XGA (1024×768 pixels), WXGA (1280×768), SXGA (1280×1024), WUXGA (1920×1200), etc..

    Notice that the video resolution numbers and the computer graphics resolutions don’t quite match. Getting these signals to work together properly is just one of the first pieces of the video system puzzle.

    Gradual upgrades are not generally realistic when making the transition from standard-definition, analog video, to high-definition, digital video. For most customers, this is an all or nothing transition, which comes with a higher price tag than expected. Everything from wiring to lighting and makeup has to be considered.

    What signal transport format will you need to use, and why? HDMI, DVI-A, DVI-I, DVI-D, Display Port, Thunderbolt, HD-SDI? Other than DVI-A, these are all current digital formats for transporting video and computer graphic signals. Which is right for your project? We can help you decide.

    What do you own now? How long will it last? Why should you upgrade? What is right for your project? We can help you decide by helping you to decipher the technology and terminology.


    Control Systems are sophisticated remote controls, with buttons and labels that are dedicated to providing the most user-friendly interface between you and the new equipment you’ve just purchased.

    Modern commercial AV systems commonly consist of products from a dozen or more manufacturers. It’s not realistic to have a dozen or more remote controls to operate such a system. The best, and often only way to provide user controls for all this equipment is to integrate a Control System. A commercial AV Control System consolidates all the disparate remotes into a single, custom control panel.

    It takes great skill and experience to create a truly elegant and user-friendly custom control panel. SI’s programmers have those skills and experience. Does your project require a Control System? We can help you decide.


    Sound Image is an engineering-driven company. A key component of our business methodology is to have, whenever possible, your AV project fully engineered before any equipment is purchased or installed.

    To engineer an AV system is to build it on paper before it is built in the shop or field. When a Sound Image Project Engineer builds a system on paper, he finds mistakes and fixes them before products are purchased or installed. We have learned that this is one of our keys to success. This important process saves everyone time and money.

System Specialists

    As AV Integrators we are “system specialists”, not “product specialists”. This means that we are really good at knowing what to look for and what to do when connecting a wide range of products, technologies and signal formats so that they operate properly as a system.

    Product specialists are expected to know everything there is to know about a few specific pieces of equipment or software. These specialists generally work for the manufacturers of the products we specify and install. When we need help, we work with the product specialists from each manufacturer.

    Our focus is not on the hardware and software so much, as on the final functionality that can be delivered by the assembled system(s).

AV technology is getting better and less expensive every year

    Let’s readdress this common misconception. Yes, it is generally true that AV technology is getting better, and when comparing exactly-like items, less expensive every year. However, this trend does not address the fact that our customers’ needs and expectations are greater than ever before.

    In reality you, or your organization, may very well spend more for a new AV System than ever before. But, if you work with a high-quality designer and integration firm, you very well may get much more performance and functionality than you could have ever imagined.


    If you’ve read through all the above, you are probably now wondering if there is anyone that can address and resolve all of these questions. We believe that Sound Image can; we do have solutions for all the integration topics and questions outlined above.

    With all that being said, in the AV Integration business, you usually get what you pay for. Our position is to be financially responsible and fair to both our customers and the owner of our company. You want cost-effective solutions, we want to stay in business indefinitely so that we can retain our talented staff and provide you with high-level services for years to come.

    In addition, we always try to find ways to give our customers more than what they pay for. How? By providing more creativity, advanced ideas, extra effort, quicker response times, more accurate information, better service, more useful instruction, value-added options, higher-quality and more accurate documentation, etc.

    We are rarely the least expensive vendor you might contact, but we honestly believe that we provide more value-per-dollar spent, than any other Systems Integration firm.

    If you would like to talk with one of our staff about your specific project needs, please see the “Contact Us” link in the top right corner of our webpage, and reach out to anyone listed under California or Arizona Contracting. They will connect you with one of our sales engineers, estimators, or system designers.

    Thank you for considering Sound Image. We look forward to hearing from you soon.