An Oasis of Experience: Harrah’s Resort Southern California Makes an AV Upgrade

By David Weiss

NorthTower_Wide_IMG_1100_HISAN DIEGO, CA — In the ultra-competitive world of destination entertainment, getaways can’t take a gamble on maintaining the status quo. That’s why Harrah’s Resort Southern California (HR SC) has just made a major AV upgrade to its facilities, establishing itself as a technology leader in the process.

For Escondido, CA-based Sound Image, being the integrator for HR SC— located 60 minutes outside of San Diego—means never being bored. “This was a multifaceted project,” confirmed Brandon Rinas, estimator and sales engineer for Sound Image. “You’ve got work to do for a hotel, casino, and concert venue. If it can happen, it’ll happen at Harrah’s!”

Harrah’s new audio, video, and control systems accompany a major update to the complex itself, one that saw a new hotel tower more than double room count to almost 1,100. From the “lazy river” to poolside lounges and restaurants, HR SC was focused on providing a premium sound and vision experience to its guests— part of a positive trend toward better quality. “San Diego is becoming more like Vegas—they want the best,” Rinas said. “The remit was ‘Make sure it works, and works well.’”

Read More…